There is a pervasive belief that creativity and innovation are separate and distinct from the concept of science. That creativity and innovation cannot be scientific. This is completely false.

An event begins to fall into the realms of science when experiments are repeatable and the results reproducible. The myth that creativity occurs out of the blue combines to create the impression that it is impossible to design repeatable experiments that generate reproducible results.

One useful definition for this article is to define creativity as problem identification and idea generation and innovation as idea selection Dan Fouts Hoodie , development and commercialisation.

To make creativity scientific, ask two questions:

a) Can repeatable experiments (processes, structures etc) be designed to increase problem identification? Is an increase of output reproducible?

b) Can repeatable experiments (processes, structures etc) be designed to increase idea generation? Is an increase of output reproducible?

To make innovation scientific Dan Feeney Hoodie , ask three questions:

a) Can repeatable experiments (processes, structures etc) be designed to increase idea selection effectiveness? Is an increase of output reproducible?

b) Can repeatable experiments (processes, structures etc) be designed to increase development output? Is an increase of output reproducible?

c) Can repeatable experiments (processes, structures etc) be designed to increase commercialisation output? Is an increase of output reproducible?

Answering the above:

a) It is not unusual for people to agree that repeatable experiments (processes Mike Williams Hoodie , structures etc) can be designed to increase problem identification. Results ? an increase of output - are reproducible.

b) When people need to generate ideas, they will herd people into a room with a flip chart and conduct an idea brainstorming session. Implicit in this action is the acceptance that certain processes and structures etc... increase idea generation. In fact there are an infinite number of processes and structures that increase idea generation and make insight more likely (see MBA dissertation at ). Results ? an increase of output - are reproducible.

c) It is not unusual for people to agree that repeatable experiments (processes, structures etc) can be designed to increase problem idea selection effectiveness. Results ? an increase of output - are reproducible.

d) It is not unusual for people to agree that repeatable experiments (processes, structures etc) can be designed to increase development output. Results ? an increase of output - are reproducible.

e) It is not unusual for people to agree that repeatable experiments (processes Kyzir White Hoodie , structures etc) can be designed to increase commercialisation output. Results ? an increase of output - are reproducible.

In conclusion, given the nature of creativity and innovation, it may not be possible to design repeatable experiments that produce exactly the same ideas, but it is possible to design repeatable experiments that always produce an increase in idea generation. Though you cannot predict what an idea will be Derwin James Hoodie , where it will occur and what form it will take you can increase the likelihood of ideas occurring. Further, you can increase the number of ideas produced, the rarity of those ideas, the diversity of those ideas and the frequency of their production.

There is much more to this??

This topic is covered in depth in the MBA dissertation on Managing Creativity & Innovation Jahleel Addae Hoodie , which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from . You can also receive a regular, free newsletter by entering your email address at this site.



You are free to reproduce this article as long as no changes are made and the author''s name and site URL are retained.

With the increase in number of social networking users, the Internet has added up another potential arena for marketing online – social networking sites. Especially for automotive business Keenan Allen Hoodie , where branding will be the major marketing objective, advertising in social media is not worth ignoring. Here are some benefits of advertising in social networking sites for automotive businesses:

Reaches wider audiences
We are now in an era where an account in social networking site is as important as having a mobile. Facebook alone has 175 million users logging into the site each day. When you place your ad in a social networking site, it is more likely that your ad is watched by a large number of visitors.

Moreover, users are becoming more offended with traditional advertisements as they seem to invade their privacy. The ads in social networking sites may not seem intrusive as they mingle with the flow of conversations in them.

Improves traffic
The effectiveness of target-based advertising has long been recognized by businesses. It is much easier to promote your auto dealership to niche consumer base through wide number of options such as forums Melvin Ingram Hoodie , marketplaces and groups on social networking sites. Such targeted online ads are more likely to increase click-through rates of your ads, from potential consumers. Thus, advertising in social networking sites will not only improve your landing page traffic, but also is more likely to convert the traffic into leads.

Builds good reputation
More and more consumers are turning to social networking sites for advice on purchasing their car. There are many credible automotive forums Joey Bosa Hoodie , blogs or groups on sites like Facebook, which have already built their reputation by helping many such people seeking advice. These conversations are re-visited and referred by many others who require similar advice. When your ad is displayed among those conversations, chances are more that you can build good brand reputation out of it.

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