Customers Like Newport Non-Menthol Marketing Articles | December 30 nike air max 2018 uomo scontate , 2010
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Convenience store retailers have found initial trial levels of the new Newport Non-Menthol cheap cigarettes to be about average, with much of the initial consumer interest attributed to temporary pricing, according to an exclusive CSP-UBS Tobacco Survey.


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"Most customers buying Newport Non-Menthol don't have a strong loyalty to another brand and are trying them because of the price and the Newport name recognition," one retailer stated. "After the buy down expires nike air max 2018 uomo , only those customers that have developed a loyalty to the smoking brand will continue to buy them."


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Retailers ranked the trial level at an average of 5.1 on a scale of one to 10, according to the survey, which included 108 retailers representing more than 15,000 convenience stores.


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Trial primarily was attributed to the temporary $1.65 buy down www.2017airmax.it , which is set to expire in January. About 76% of respondents said they didn't feel Newport Non-Menthol would sell as well when the buy-down ends.


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The drop will be predicated on the amount of discounting removed and when. If moved in line with other Newport discounting, sales will fall by 66% minimum."


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Lorillard declined to comment on the survey. "We do not comment on future marketing andor promotional plans for any of our brands," a company spokesman said, adding that it is also too soon to comment on how Newport Non-Menthol is doing as it only entered the market in November.


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UBS tobacco analyst Nik Modi nike air max italia , however, explained that now was a good time to begin tracking Newport Non-Menthol sales. "While we realize it's still too early to make an ultimate assessment on the success of Newport Non-Menthol, we wanted to pursue this survey in order to create a point of comparison for future surveys."


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