This new version of the PureBOOST?features the latest application Adidas Originals Zx Flux of adidas industry leading BOOST technology, with a new 8mm heel-to-toe offset. Creating a natural BOOST platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly feel the streets.?When developing the PureBOOST DPR, adidas looked at the needs of the urban runner and designed a shoe that is as dynamic and adaptable as they are. PureBOOST DPR was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy. All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on, Adidas Originals Swift Run said Stephan Schneider, product manager at adidas Global Running. 

We all know adidas is winning, but when it comes to numbers, how much does winning equate to? The latest news reports that adidas sales has increased by 18.9% ($6.04 billion USD) Adidas Originals Tubular Men in the first quarter of 2017. In return, this also means that the operating profit has also risen by 28.8% to $637.3 million USD.It is also being reported that this was driven by increased sale in every part of the world, with the exception of Russia. The two countries with the biggest increases was North America (31%)and China (30%).

There s a multicolor option on the way, and there s also this Night Cargo iteration of the adidas Pure Boost that will be releasing later Adidas Originals Gazelle Women this May as well. Sporting a mixture of night cargo, chalk wait and core black tones, the sneaker features an ARAMIS-inspried knit upper that includes a FITCOUNTER molded heel counter. A blacked-out boost sole unit completes the design which also adds a sleek look to its makeup. The adidas Pure Boost Night Cargo is scheduled to drop at select adidas stores and online on May 31 for a retail price tag of $140. Always keep it locked to KicksOnFire for more updates. via: adidas

What you see above are new?colorways of the?adidas adizero Prime Boost LTD that will release exclusively at KITH later on this week. A true performance/running silhouette, the?adidas adizero Prime Boost LTD comes with a Primeknit woven upper coming in your choice of Mystery Blue, Energy Red and Olive Green. Details on the upper include the Three Stripes branding on the side panels, the sock-like collar, the tonal laces Adidas Originals Nmd R1 Primeknit and the pattern placed on the Primeknit noted on the heel region of the shoe.

To celebrate the re-release of the Mania, adidas Soccer has teamed up with David Beckham to produce an array of striking imagery which pays homage to the Predator adverts from the late 1990 s. The portrait shots of Beckham focus on the Mania s most identifiable feature its iconic red tongue.The shoe brings together the Primeknit upper from adidas football in a cream hue and the industry leading BOOST technology used in adidas Running products in order to meet players off-field needs.