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So, get online to check and select the most suitable pair of shoes. In the 1960s or 1970s, there was only one kind of suitable shoes for runners only called Adidas. Being a German company, Adidas is a pioneer in making light running shoes for skilled athletes. In Montreal Olympics games held in 1976, 82 percent winners in track and field game wearing Adidas sports shoes.The best is the superiority for Adidas. New materials and technology is adopted trying to make more durable and lighter shoes.

Some of its research and development activities include high-speed photographic analysis of human motion, having 300 athletes tried on its shoes as well as the continuous experimentation and research for new and improved shoes also materials.In marketing, Nike provides consumers with the largest range of options. It attracts different athletes and gives the best travelling shoes producer impression for consumers.During the peak of jogging in the early 1980s when Adidas was the laggard in the nike classic cortez womens market.

In other words, the products should be positioned in the mind of potential customers.In the micro-blog of Jus Do It, we do not see a torrent of publicity of Nike on its products. It only explained continuously the essence of great. Nike's potential customers would be more of people born in1970s and in 1980s, especially those born after 19885. Show a times, more and more social affairs, the competition is fierce, ethos is more and more erratic. The interpretation of "great" of Nike can arouse young people's consensus to gain recognition in the heart of the young people. gain recognition in the heart of the young people.